Promasidor Promasidor is the leading supplier of quality food products in more than 30 African countries. Our products are affordable and nutritional. Promasidor is an African beverage and food-products powerhouse that caters to 850-million people. Motivated, dynamic and progressive, Promasidor is a shining example of exactly how much can be achieved on this great continent.
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted - milk.
